I Just Tried on 20 “Wow” Party Outfits—From Gucci to Zara
by Joy Montgomery – https://www.whowhatwear.co.uk
Here at Who What Wear UK, we’re all about delivering the latest and greatest shopping edits, as approved by our team. That’s why we’ve created a new shopping column, The Joy of Shopping, which will see me, Joy Montgomery,heading to all your favourite stores to test out new-in pieces IRL. From summer dresses to the brands you might’ve forgotten about, prepare for changing room selfies aplenty. Is there something you’d like me to cover? Make sure to tweet or Instagram me your requests!
If you take away one thing from this article let it be this: A party outfit is for life, not just for Christmas. Across the UK, thousands of sad sequinned tops and velvet dresses are being neglected and starved of affection. They’re bought for a party, given the spotlight for one fleeting moment, then shunned to the back of the wardrobe, never to see the light of day. Well, we say enough is enough—it’s time to reverse this vicious cycle of rejection and create a future free of party dress abandonment.
This November, we’re on a mission to put a little more thought and care into our shopping trips. We’re not here to judge (we all have a few style skeletons in our closets, after all), but sometimes the smallest change in attitude can make the biggest difference. For us, it’s about investing in party pieces that will give the best pay-off in the long-run, but without compromising on style. Ultimately, we all want to feel a million dollars whatever our budget, but sometimes, the key to longevity is finding something that makes you feel the most fabulous version of you. It never gets old.
It might sound heretical for a fashion editor to say this, but feel free to ignore trends. Yes, it’s always fun to get inspired by the mood of the season (it’s ‘80s if you’re wondering), but if your personal style doesn’t match this, then sod it. I hate to be cheesy, but the confidence you gain from the perfect outfit is worth so much more and has far greater fashion endurance than trend kudos.
I did a little mooching around stores this week to find 20 outfits that make my heart sing. No pressure to follow my lead, but I hope it gets your creative juices flowing. At the top of my list is a power party suit from & Other Stories, which will look so good with a slicked-back bun and strappy heels. I also tried on my dream party minidress from Vampire’s Wife, which is as statement as I go. Just wait till you see the shoulders. See you on the dancefloor. Scroll down to see and shop my full edit.