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Is It Just Us, or Is Everyone in London Wearing One of These 9 Buys?

by Emma Spedding –

There are certain items (often from Zara) that I see women wearing almost every day on my commute. There have even been Instagram accounts set up in order to showcase these cult pieces, such as that Zara dress. I did some thorough research to discover the most-spotted items this month (i.e., I asked the Who What Wear UK office and put the question into all my WhatsApp groups) to see which pieces were the most popular in London. It quickly became clear that there are some high-street hits you’re bound to see in any office or underground station in the capital. In fact, you might already own some of them.

It’s almost impossible to walk down the street without bumping into someone wearing that Zara dress, beloved for its cool, low-maintenance appeal. The throw-on-and-go dress has consequently exploded onto the high street, with everyone from Arket to Topshop creating their own iterations. 

Thanks to the transitioning weather, Londoners are favouring DM boots paired with skirts, dresses and jeans. 

Thankfully, the slip skirt is still going strong. The good thing is that they look fantastic with a chunky knit and a pair of the above DMs. 

We were surprised to discover that these sneakers are really popular right now, especially as we know a lot of Londoners love the more simple trainers from Veja. But everyone needs a sneaker selection for different looks and days, right?

If you’re going to invest in a designer bag, why not make it Gucci? The Marmont bags now come in various different sizes and colours so you’re guaranteed to find one to suit your taste. A great everyday luxury bag and we know they’re actually popular in many other cities across the UK too.

When you need something smarter than a pair of stomping boots but are too cold for strappy heels, then block-heel court shoes are ideal. I spotted one woman wearing the below heels with a pair of wide-leg jeans and they made the outfit look incredibly polished. 

Aside from the streets of London, we’ve also noticed that checked jackets have been taking over Instagram this season. From shearling trimmed iterations to shacket versions and longline coats, to keep warm this winter, it’s best to stay in check. 

Initially, we thought we’d credit the popularity of these boots to their obvious practicality. Though after seeing so many pairs on the street of London styled with flowing dresses or slip skirts, we’d hazard a guess to say that it’s just as much about the fashion.  

Wide-leg jeans are making quite the comeback at the moment—and fast taking over from skinny jeans in certain stylish circles. From Weekday to Zara, there plenty of places to find a great affordable pair. 

Next up, check out the biggest autumn/winter 2019 trends you need to know.

This piece was published at an earlier date and has since been updated. 

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